MIF runs a low-cost ticket scheme for local audiences, which is designed to make more of the Festival more accessible to more people across Greater Manchester. Around 10% of all tickets for MIF17 will be available at £10 to residents of Greater Manchester on a lower wage.
A proportion of MIF17’s £10 tickets will be sold from the MIF Box Office (0843 208 1840, mif.co.uk) on a first-come, first-served honesty basis, with a maximum of two £10 tickets per show. The remainder will be allocated by MIF to groups and communities that qualify for the scheme.
Why are you selling some tickets at £10?
MIF shows have a wide range of ticket prices, and we stage many low-priced and free events at every Festival. Even so, we realise that some of our tickets are out of reach for some local residents on lower wages. This £10 ticket scheme is a way to give more people in Greater Manchester a chance to experience more of MIF.
Who is able to purchase tickets?
MIF’s £10 tickets are available to Greater Manchester residents on a lower wage. A proportion of these £10 tickets will be sold from the MIF Box Office (0843 208 1840, mif.co.uk) on a first-come, first-served honesty basis. The remainder will be allocated by MIF, working with networks across Greater Manchester, to groups and communities that qualify for the scheme. These residents will receive a promotional code that they can use to purchase their tickets.
What is a ‘lower wage’?
We suggest that anything around or below an annual salary of £15,000 for full-time workers, which approximately equates to the UK Living Wage, could be considered a lower wage.
How can you stop £10 tickets being bought by local residents who get a decent wage but don’t want to pay full price?
We can’t control which Greater Manchester residents buy £10 tickets from our Box Office. However, we would ask everyone to be honest – if you know you can afford to pay full price, please leave the £10 tickets for those who can’t.
Promotional codes for the remaining tickets are distributed to local residents by MIF, working closely with local community groups. We’re confident that these tickets are only allocated to local residents who are eligible for them.
Why don’t you sell all the £10 tickets via the promotional code method, so that you can control who gets them?
We want to offer the tickets to as many people as possible, and we know that not everyone who qualifies for £10 tickets is connected to a group or community.
How can you prevent ticket-buyers from reselling their £10 tickets for a profit?
All £10 tickets must be collected at the venue box office no more than one hour before the start of the performance by the purchaser, who must show proof of address (such as a utility bill) and photo ID upon collection.
How many £10 tickets are available for each show?
The number of £10 tickets available for each show depends on a variety of factors, chiefly the capacity of the venue. However, on average, 10% of all tickets for each show are available for £10 as part of this scheme.
How many £10 tickets may each eligible person book for each show?
Each eligible person can book two £10 tickets for each show.
When did the £10 ticket scheme begin?
MIF launched a £12 ticket scheme for MIF13. The scheme was such a success that we expanded it for MIF15, when we increased the proportion of £12 tickets from 5% to 10% of all available tickets. Following feedback from audiences we have lowered the price of these tickets for Greater Manchester residents on a lower wage to £10 in 2018.