Introducing… LaTurbo Avedon

A guide to everything you need to know about the avatar artist whose installation, ‘Your Progress will Be Saved’ reimagines our future home, The Factory, within worldwide hit computer game Fortnite Creative

LaTurbo Avedon is an artist and curator born online, a being that only exists in the virtual realm.

Through character customisation, LaTurbo lives their reality through digital media; gaming, video, online writing, 3D modelling and social media. They adapt and evolve as simulation tools develop and enter the zeitgeist.

There is a chance that our paths may have crossed before but not in the ways you may typically expect. It would have never been on a sidewalk or in a crowd. I may have been your teammate, your adversary. LaTurbo Avedon

Through their artwork, they play with and deconstruct our ideas about identity and authorship in digital spaces and societies embrace of technology.

LaTurbo Avedon speaking at Internet Age Media

Since 2008 LaTurbo Avedon has been experimenting in digital environments; whether spending months exploring the vast lands of Red Dead Redemption 2 ; curating and designing Panther Modern, a file-based exhibition space; creating new emojis (their Mirror Emoji will be available later this year); or teaming up with Laurel Halo on a unique show from Japanese hologram-pop-star Hatsune Miku.

They’ve exhibited work at Centre de Cultura Contemporània de Barcelona (CCCB), TRANSFER Gallery New York, Galeries Lafayette Paris and Elektra Digital Art Festival in Montreal.

As a virtual resident of London’s Somerset House, they created Club Rothko, a labyrinth of nightclub rooms where users could create their own sculptures, or purely spend time watching LaTurbo interacting with artworks.

LaTurbo Avedon goes to Club Rothko, attempting to rouse the long-frozen portrait of Slavoj Žižek

For Virtual Factory, our new digital strand of work, LaTurbo Avedon has created a simulation of our future home in Fortnite Creative. You can take a guided tour with LaTurbo on our Twitch channel, play on Fortnite, or choose your own journey and find out more about Virtual Factory here

LaTurbo is creating work for a building that hasn’t opened yet - alluding to the reconfigurable shape of things to come and sending out a message that The Factory will be open for everyone to re-interpret and re-use. Gaby Jenks, Digital Director
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